Another example is crafting a sense of belonging and achievement brands can identify themselves as belonging to a certain social categorization such as the youth loyalty is fostered by telling the target consumers that the brand is on their side as opposed to their competitors. Raising brand awareness helps to reinforce brand loyalty, according to a january 2011 texas tech university study by amy reed, brand knowledge and the influence on tween's consumer behavior the study found that tweens, 9 to 12 year olds, were exposed to more than 20,000 commercials each year, making it difficult for brand messages to stand out.
Brand associations are a core part of consumer based brand equity (cbbe), and behavioral brand loyalty is a desirable outcome of cbbe in this research, data from purchase panel and consumer surveys merge to reveal the relationship between a consumer's past behavioral loyalty and their current propensity to give brand associations. The branch of consumer behaviour that investigates the matching of a brand's personality and the consumer's personality is known as self-congruity research consumer beliefs about a brand or product category may vary depending on a range of factors including the consumer's prior experience and the effects of selective perception, distortion and retention.
Once brand loyalty has been achieved, consumers tend to pass almost automatically through the early stages of the decision process without making conscious evaluation every time they wish to buy these types of products. Brand loyalty generally begins with a customer's positive experience if, for example, a customer had a particularly rewarding interaction with a store clerk, who went out of her way to help find a specific product, that customer will remember that experience and will probably return to that store for future purchases.
Brand loyalty is a consumer behavior pattern where consumers become committed to a particular brand and make repeat purchases over time companies use creative marketing strategies, such as loyalty or rewards programs, trials, brand ambassadors, and incentives like free samples to build brand loyalty. Brand loyalty is a pattern of consumer behavior where consumers become committed to brands and make repeat purchases from the same brands over time loyal cust.
In terms of grocery market, where consumers use several suppliers, the share of category expenditure is one of the behavioural criterion of loyalty and is committed to a brand or store (cunningham 1956, dunn and wrigley, 1984. Psychology behind developing brand loyalty effective brands have a strong identity that consumers can relate to much of this is driven by a deep understanding of psychology and brand marketers must develop the ability to make a mental connection with customers. Keywords—brand loyalty, brand value, consumer behaviors, perfume, ankara i introduction the behavior of repurchasing a brand cannot be an indicator on its own and that it is necessary to evaluate it by relating it with a psychological process [14,15,16.